The Girl Scouts have gone cookie cutter.
In a bittersweet statement issued Tuesday, the Girl Scouts of the USA revealed two fan-favorite treats, the S’mores and Toast-Yay!, will be discontinued at the end of 2025. That means cookie-lovers have just one year left to stock up before the sweet snacks are sealed into the Girl Scouts’ vault of retired flavors.
It marks the first time the Girl Scouts have announced the cancellation of a flavor ahead of time, a spokesperson told NBC, adding that both flavors will be available for purchase in person at cookie booths or online, while supplies last.
Whether the advance notice is part of a bid to curb the black market-like resale of the treats — like when Raspberry Rally was discontinued in 2023 — is not clear. Boxes of the fruity cookie, filled with a crispy, raspberry-flavored center and coated in chocolate, sold online for as much as five times the usual price, which ranges from $4 to $7.
The S’mores cookie, inspired by the campfire favorite, made its debut in 2017 while Toast-Yay!, made to taste like tiny French toast treats, hit the shelves in 2021.
“Girl Scout Cookie season is about so much more than selling the iconic cookies people know and love,” GSUSA chief revenue officer Wendy Lou told Today. “The funds girls earn throughout the season directly power girls’ journeys in leadership, entrepreneurship and community building.
“The sweet success of each sale is a testament to how much girls can change the world when they put their minds to it,” Lou said.
The Girl Scout cookie season kicked off Tuesday morning and will run through April. While there will be no new cookies this year, fans can still look forward to buying up classic flavors, including Thin Mints, Samoas and Tagalongs.
