Heinz and Kate Spade New York have announced a limited-edition collection of collaborative “condiment couture” will debut in time for summer.
The merchandise will marry the Heinz Ketchup red with Kate Spade’s designs, according to the release.
Items available will include totes, pouches, small leather goods, tees, footwear, keychains, phone cases and more, the companies said.
“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand,” said Megan Lang, head of global Heinz brand communications and creativity. “Both brands have incredibly loyal fanbases that transcend generations.”
Merchandise will range from $45 to $398 and will be available for purchase at select Kate Spade New York stores, select department stores and wholesale locations and online at katespade.com in global markets including China, Europe, Japan, North America and Southeast Asia, the companies said.
“It’s the thoughtful details that bring this collection with Heinz to life — from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet,” said Jennifer Lyu, SVP and head of design at Kate Spade New York. “I’m excited for customers across generations to experience a little piece of the magic we created with Heinz.”
