Kraft Heinz and singer-songwriter Ed Sheeran have collaborated on a new brand of hot sauce that uses Sheeran’s childhood nickname.
Tingly Ted’s comes in two varieties — Tingly Sauce and Xtra Tingly Sauce — that are available for pre-order now before being rolled out worldwide later this year.
Sheeran, who has worked with Kraft Heinz before on collaborations involving ketchup, is “a self-proclaimed sauce fanatic.”
“I love sauces, that’s no secret,” Sheeran said in a news release. “But the older I’ve got, the more I love and need spice with every single meal.”
The singer said he worked with a mixing team for a year “and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).”
Tingly Ted’s is made with red jalapeños and capsicum chillies, Kraft Heinz said. The name came from Sheeran’s childhood nickname.
“It’s rare to find someone who is as passionate about sauces as we are — and it’s no secret Ed is already one of the biggest Heinz Tomato Ketchup fans you can find — so when we heard he wanted to make his own hot sauce, we of course wanted in.
We invited Ed to collaborate and moved quickly to develop a recipe that brought his vision to life. The rest is history, and here we are with a delicious addition to our Taste Elevation platform, which is all about enhancing food with great flavor. We can’t wait for people to try it,” said Rafael Oliveira, EVP and president of international markets for Kraft Heinz.
